• Ecommerce
  • Digital Marketing
  • Web Design

Gingerlily

The challenge

Gingerlily felt that their site was holding the business back, rather than supporting growth.

A luxury silk bedding retailer, Gingerlily values aesthetics, comfort and health. But an old-fashioned site design failed to communicate these core values — and this serious branding issue compromised sales.

Difficulty updating the site was also causing stress behind the scenes, while slow load speeds sent potential customers elsewhere. Poor performance in the search results left a huge sales channel untapped.

Meanwhile, the site’s inability to support different languages and currencies stifled opportunities for overseas sales, hindering Gingerlily’s plans for international expansion.

Our solution

We worked closely with Gingerlily to develop a rich understanding of their brand, audience and goals. This knowledge fed into a contemporary new site design, which represented the elegance of their products and delivered an upmarket customer experience.

Approximately half of traffic to the Gingerlily site was from mobile devices, so we created a responsive site that looked good and performed well on screens of all sizes. As mobile and tablet shopping grows, this will prove increasingly beneficial to the brand.

Our developers configured the Flow Commerce site to meet Gingerlily’s unique needs, providing multi-currency and multi-language support to assist global growth. Seamless Sage integration ensured orders were processed more efficiently.

To boost the brand’s search rankings, and so drive more organic traffic to the site, our digital marketing team implemented an SEO strategy and initiated a link-building campaign.

“The Flow team worked very hard to meet our requirements and give us clever solutions to any problems that we encountered. We are very happy with the end result that they delivered. Both the design and functionality of our website are outstanding and it has been a pleasure working with the Flow team.” Tamsin Grosvenor, Sales Manager at Gingerlily
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  • Digital Marketing
  • Web Design

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